Fresh Kicks Only: The Ultimate Guide to Sneaker Fashion in 2023

How 2023 Kicked Off

2023 has been a remarkable year for sneaker enthusiasts, witnessing the release of exceptional models that have left a lasting impression. Let's delve into a selection of the standout sneakers that have captured the attention of the community.

One notable release is the Tiffany and Co. x Nike Air Force 1 Low "1837" collaboration, Introducing the highly anticipated collaboration that merges the worlds of luxury and sportswear: the Tiffany and Co. x Nike Air Force 1 Low 1837. This special edition model brings together the iconic design of Nike's Air Force 1 with the timeless elegance of Tiffany and Co. In a perfect blend of style and craftsmanship, this collaboration showcases the allure of both brands, creating a must-have shoe that is sure to elevate your fashion game. Get ready to unleash your inner fashionista and discover the unique appeal of the Tiffany and Co. x Nike Air Force 1 Low 1837.

The Air Jordan 1 High '85 "Black/White" has made a triumphant return, honouring the original 1985 release with its iconic colourway. Air Jordan 1 High '85 "Black/White" model. This iconic sneaker brings a timeless colour combination to the classic silhouette of the Air Jordan 1. With its sleek black-and-white design, this model exudes a sense of sophistication and style. The Air Jordan 1 High '85 "Black/White" is a must-have for sneaker enthusiasts and fashion enthusiasts alike, offering a versatile and effortlessly cool look. Step up your sneaker game and make a statement with the Air Jordan 1 High '85 "Black/White".

The collaboration between Nike SB and Jordan Brand gave birth to the Nike SB x Air Jordan 4 "Pine Green", a skate-ready edition of the iconic Air Jordan 4 that effortlessly blends style and functionality. Prepare to step into a world of style and skateboarding culture with the Nike SB x Air Jordan 4 "Pine Green" model. This collaboration between Nike SB and Air Jordan brings together the best of both worlds, combining the iconic design of the Air Jordan 4 with the functionality of Nike SB. The "Pine Green" colourway adds a fresh and vibrant twist to the classic silhouette, making it a standout choice for sneaker enthusiasts. Whether you're hitting the skate park or looking to make a fashion statement, the Nike SB x Air Jordan 4 "Pine Green" is the perfect companion. Elevate your sneaker collection and embrace the fusion of skateboarding and sneaker culture with this extraordinary model.

These remarkable sneakers represent the diverse and vibrant landscape of the sneaker culture in 2023. With each release, the community's passion and enthusiasm continue to grow, setting the stage for an exciting remainder of the year.

The Yeezy controversy and how that affected the market.

In the world of sneaker collaborations, the Adidas and Kanye West (aka Ye) partnership has been an intriguing journey. Despite recent controversies surrounding political opinions and unpaid royalties, Adidas maintains the legal rights to produce, distribute, and sell the coveted Adidas Yeezys.

Though it may seem perplexing that Adidas profits from Ye's sneakers without proper compensation, the intricacies of their contractual agreement shed light on the matter. Adidas secured exclusive rights to the Yeezy brand, granting them control over manufacturing, marketing, and sales.

The issue of unpaid royalties has created a rift between Ye and Adidas, yet legally, the agreement stands. Adidas can continue releasing Adidas Yeezy without providing royalties to Ye.

This situation highlights the complexities of brand ownership and contractual agreements in the sneaker industry. While sympathizing with Ye's desire for fair compensation, Adidas's legal standing allows them to keep delivering new Yeezy iterations.

The resolution of the royalty dispute remains uncertain. Regardless, sneaker enthusiasts eagerly await each release, appreciating the unique design and innovation of the iconic Ye Adidas Yeezy. The unresolved issue casts a shadow over the collaboration's future, emphasizing the intricate legal web that underpins its existence.

Our favourites of the year and what releases we're most looking forward to.

Our favourites:

Air Jordan 3 Reimagined 'White Cement'

The Air Jordan 3 Reimagined 'White Cement' by Jordan Brand brings a vintage touch to the iconic. When it comes to the world of sneakers, Air Jordan is a brand that needs no introduction. Known for their iconic designs and unparalleled craftsmanship, Air Jordans have revolutionized the sneaker industry. Among their exceptional lineup, the Air Jordan 3 Reimagined 'White Cement' stands out as a true masterpiece, combining timeless aesthetics with contemporary innovation.
The Air Jordan 3 Reimagined 'White Cement' is a sneaker that effortlessly blends classic and modern elements. With its clean white upper and signature elephant print overlays, this shoe exudes a sense of sophistication and style that is hard to ignore. Whether you're rocking them on the streets or pairing them with a more formal ensemble, these sneakers are guaranteed to turn heads and elevate any outfit.

Travis Scott x Air Jordan 1 Low OG "Olive"

Travis Scott x Air Jordan 1 Low OG "Olive," was the latest collaboration between Travis Scott and Jordan Brand on the Air Jordan 1 silhouette. With design inspiration drawn from Travis Scott's earlier Air Jordan 6 release, this women's exclusive sneaker is making waves in 2023.
Featuring a sleek black suede upper with white leather overlays, the Travis Scott x Air Jordan 1 Low OG "Olive" combines Sail, University Red, Black, and Medium Olive hues. Olive accents on the Nike Swoosh logos add a touch of distinction, while Cactus Jack branding appears on the heel and insoles. The creamy sail rubber midsole and olive outsole complete the look, and three interchangeable laces in white, black, and olive provide customization options.
As the final chapter in the Travis Scott x Air Jordan 1 collaboration, the "Olive" edition has created significant buzz among sneaker enthusiasts.

Air Jordan 4 "Thunder"

The Air Jordan 4 "Thunder" - This iteration of the iconic Air Jordan 4 silhouette brings together a captivating mix of materials and design elements, setting it apart from the crowd. Let's dive into the details of this remarkable release.
The 2023 Air Jordan 4 "Thunder" impresses with its bold and striking aesthetic. Featuring a premium black nubuck upper, this sneaker exudes a sense of power and style. Vibrant hits of yellow lightning bolt accents on the tongue, heel, and outsole create a captivating contrast against the dark backdrop, catching the eye with electrifying energy. The combination of black and yellow tones gives the Air Jordan 4 "Thunder" an edgy and fearless appeal.

But the design prowess doesn't stop there. The iconic Air Jordan 4 details, such as the plastic wing eyelets and Air cushioning unit, remain intact, providing the utmost comfort and support. The contrasting white midsole adds a touch of balance and further enhances the overall visual impact. This attention to detail and thoughtfully crafted design make the Air Jordan 4 "Thunder" a standout choice for sneaker enthusiasts.

Highly anticipated:

Air Jordan 5 Retro “Craft” SE “Light Orewood Brown”

Get ready for the highly anticipated 2023 Air Jordan 5 Retro “Craft” SE “Light Orewood Brown” release, where Jordan Brand showcases its dedication to pushing boundaries and creating unique sneaker experiences. This iteration of the classic Air Jordan 5 silhouette brings together a captivating mix of materials and design features, setting it apart from the rest. Let's delve into the details of this remarkable release.
The 2023 Air Jordan 5 Retro "Craft" SE impresses with its light rosewood brown suede and textured textile upper, exuding a sense of luxury and sophistication. The earthy tone serves as a foundation for vibrant hits of orange on the tongue and Jumpman branding, creating a striking contrast that catches the eye. This harmonious blend of colours results in a visual appeal that is both fashion-forward and timeless.
But the design doesn't stop there. The off-white midsole adds an elegant touch and provides a striking contrast to the upper. Additionally, the grey and white chevron-patterned laces further elevate the overall aesthetic, adding a touch of uniqueness to this exceptional sneaker. The combination of these elements results in an Air Jordan 5 Retro "Craft" SE that stands out in any sneaker collection.

Mark your calendars for June 17, 2023, as the release date of the highly anticipated 2023 Air Jordan 5 Retro "Craft" SE. Priced at £200 for adult pairs, this release will be available both online and in-store at major retailers worldwide. Don't miss your chance to secure a pair of these remarkable sneakers.

Air Jordan 4 "Light Iron Ore"

The Air Jordan 4 "Light Iron Ore" is set to hit the shelves in the summer. As one of the most coveted silhouettes on the market, the Air Jordan 4 holds a special place among sneaker enthusiasts, often ranking right up there with the beloved Air Jordan 1 High.
While no leaked images have emerged just yet, the anticipation surrounding this iteration is sky-high. From what we know so far, expect a sleek and stylish design featuring a light grey base complemented by striking white and black accents. This combination promises a fresh and versatile addition to your sneaker collection.
Mark your calendars for next August because that's when the Air Jordan 4 "Light Iron Ore" is expected to make its grand entrance. The Jordan Brand design team is clearly capitalizing on the hype surrounding this iconic silhouette, ensuring that 2023 kicks off with a bang.
So, why should you be excited about this release? Well, for starters, the Air Jordan 4 has a reputation for its outstanding craftsmanship, comfort, and performance. Whether you're hitting the streets or making a fashion statement, these sneakers have got you covered.
Don't miss out on the Air Jordan 4 "Light Iron Ore" drop. Stay tuned for more updates and get ready to step up your sneaker game in 2023.

J Balvin x Air Jordan 3

Get ready for another exciting collaboration in the world of sneakers, as J Balvin and Air Jordan join forces once again to bring you the highly anticipated J Balvin x Air Jordan 3. Following his successful Air Jordan 1 High and Air Jordan 2 releases in 2020 and 2022 respectively, J Balvin is set to make a splash with his third collaboration, this time with the iconic Air Jordan 3 silhouette.
This collaboration is expected to be a visual feast. The J Balvin x Air Jordan 3 is rumoured to feature a vibrant multi-colour design, adorned with branding from both Jordan Brand and the artist himself. The inclusion of these unique details will undoubtedly make this release a standout in any sneaker collection.
What's even more exciting is that the J Balvin x Air Jordan 3 will be available in full family sizing, catering to sneaker enthusiasts of all ages. From unisex to preschool and toddler sizes, everyone can get in on the stylish action.
Mark your calendars for September 2nd, 2023, because that's when these stunning kicks are set to drop.
Don't miss out on the J Balvin x Air Jordan 3—this is one collaboration that promises to take your sneaker game to the next level.

A Formative Year for the Industry with Many Lessons Learned and Good Things to Come

The sneaker industry has seen a transformative year, with captivating releases and collaborations that have enthralled sneakerheads. From remarkable partnerships to sustainable initiatives, there are exciting developments on the horizon.

Collaborations between influential figures and renowned brands have produced extraordinary sneakers that transcend fashion, sports, and art, generating immense hype. Sustainability has become a focal point, with eco-friendly materials and recycling initiatives gaining prominence.

Technological advancements have elevated sneakers beyond fashion, incorporating innovative cushioning and smart features. Sneakerheads now enjoy a perfect blend of style and functionality.

Looking ahead, the sneaker community eagerly anticipates cutting-edge silhouettes, unexpected collaborations, and limited-edition drops that push creative boundaries. The convergence of fashion, art, and sports will shape sneaker culture.

In conclusion, this formative year has brought forth unique collaborations, sustainable practices, and technological innovations. Sneaker enthusiasts eagerly await the next wave of hyped releases that redefine style and fuel their passion.

what is your favourite sneaker release of 2023?

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Air Jordan 4 "Thunder"